My Story
The girl who was told she couldn't have a career became the woman who built multiple.
Brand consultant. Subconscious mind coach. Speaker. Tarot reader. Part-time comedian. Turns out you can, in fact, do it all.
Brand consultant. Subconscious mind coach. Speaker. Tarot reader. Part-time comedian. Turns out you can, in fact, do it all.
I started in law — Bachelor of Legal Science, LLB, the whole structured, sensible plan. Then I did a Masters in English Literature, because apparently one respectable degree wasn't dramatic enough for me.
Then I started following what I actually loved: writing, as a copywriter, creating advertising campaigns for global brands. Eventually I started my own agency.
Then 2020 happened, and like a lot of people stuck at home with too many thoughts, I went deep — tarot, NLP, the subconscious mind, why humans do the things we do. Here's the through-line: I've always been fascinated by human behavior — what makes us tick, what we're actually chasing, and why we get in our own way.
Here we are now: brand consulting, coaching, speaking, tarot, comedy — different formats, same obsession: insights that make us human.
Because "I read a lot about this" doesn't quite cover it — here's the paper trail.
Strategy and positioning for founders and marketing teams who want their brand to finally sound like them, not like everyone else in their category.
See how I work →
1:1 and group coaching for people ready to stop playing small — confidence, identity, and the patterns quietly holding you back from what's next.
Explore programs →
Keynotes and workshops on reinvention and branding, for teams and events that want real energy in the room — minus the guru voice.
Book me to speak →
Stand-up, sets, and shenanigans — proof that I don't take any of the above too seriously, even when I'm being paid to.
See what's coming →New videos on branding, mindset, and reinvention — most of the real talk happens here first.
